The world has transitioned to the world wide web with open arms, the gradual shift did not take that long with the turn of the century, and the changes in how it functions is constantly evolving. A website provides the means to greater information, these information in a website are interlinked in different web pages within a website and are hyperlinked. But that is just the basics of it, the way a website works and how it is supposed to work for the viewer differs.

A website with effective web design elements takes care of such details; the most important elements of web design is not limited to just its appearance. It does not matter if you are an individual, a non-profit organization, a small business or big enterprise, your website design plays a vital role in attracting more clients/customers.

So, what distinguishes a good website from a mediocre one? And what affects the criteria for a good web design? We have all the answers for you; with extensive industry knowledge and the research of these constantly changing factors the most important elements of web design have remained the same. Here we have listed down the most crucial website design elements that can make or break your online presence.

The Overall Look

One of the most important web design components is its overall look and visual engagement. It is no surprise that viewers or audiences are drawn to visuals. They're more interesting and will aid to grab the attention of your users. Visuals may also be utilized to pull visitors' attention to a certain region of the page and assist them focus on what you want them to without them noticing it. A visually appealing color scheme, a suitable typography that aligns well with the personality of your website grab readers' attention right away, and will make it easier for them to access the information they need.

The design should be straightforward, intuitive, clean, and approachable. Allow and engage whitespace to declutter, and employ grid-based designs to keep design elements in order. Engaging yet relevant images, icons, or graphics augment your content, but make sure the visuals are complementary to the brand/service or message you wish to convey. As one of the crucial website design elements it allows you to actually control and direct traffic on your website.

The Navigation

The navigation element is another one of the most important website design features that leads to quality traffic on your website. One must ensure that navigating the site is as simple and easy as possible, so that users can access the material and information they require without becoming confused or annoyed. Users may be frustrated by complex site navigation, which makes discovering information excessively tough. Simple navigation should be straightforward to find, use, and understand, and should not overwhelm users with several paths to the same content. 

Simple navigation should serve as the foundation for your website's design and content. Users should be able to find out where they are on the site, what else is on the site, how to go back, and directions to other places using your navigation. The way users scroll is also part of simple navigation. Sites using parallax scrolling, for example, frequently contain arrows that make the site more user-friendly. People are more inclined to stay on a website if it is simple to browse.

SEO Optimization

Do you feel you have all of your elements of website design in place and accounted for and yet cannot seem to engage enough traffic? This could very well be because of lack of optimization for your website. Optimizing all parts of your site for speed is crucial in order to minimize the amount of time between click and the actual content. 

Optimizing is not limited in any way, it ranges from image optimization for example the higher sized image tends to slow down your website, to the actual content optimization. SEO optimization is one of the web design elements which ensures the website does not lose out on users because of its load time.

The Content

You have a great website, awesome visuals, engaging navigation and a fully optimized function but if you were to neglect one of the most basic yet integral web design elements, then no matter how much work you have put in a website, it's all useless. Always have consistency with your content, the quality, general style and the theme or the message of the website and its service or aim needs to be clear. 

The content should always be well researched. You are to convey something off the counter, and if those are your thoughts, have the uniformity which does not contradict your other materials on the site. Content is king, and good quality content is likely to fetch you a kingdom.

Go Mobile!

A website is no longer dependent on the user being at a static workstation or a desktop, things have evolved in the past decade and so much so that a website can be accessed through a smartphone from anywhere, anytime. Here is where the web design experts come into consider such Web design elements which play an important role in bringing maximum traffic. 

A mobile friendly website ensures that there are more leads and traffic, in practise, this means developing mobile-friendly website layouts based on the notion of responsive web design, dynamically rescale and resize depending on the device used to access the site. More than 54% of all web traffic currently originates from mobile devices. This implies that if your website isn't mobile-friendly, you might be losing up to half of your visitors.

Call to Action

A web design is only complete when maximum traffic is engaged and converted. Call to action is one of the most vital website design features. An effective web design is supposed to focus on bringing in new clients and providing extra services to existing clients by increasing awareness of all the services you provide.

Providing customers with the tools they need to do business with you in a simple and fun manner can boost your website conversion and help you achieve the success you desire. If you want to target a range of actions, think about the most significant one a consumer may take and utilize that CTA the most prominently.

If you want to use a web designing service and want to give an appealing look to your website, finding the right web designing company is so important. Light Link Solutions is the leading web designing and digital marketing company in Rajkot. The company has a team of experts working in HTML5, CSS3, Bootstrap, JS, and Sass.

There's a lot that goes into developing a website that matches your company's objectives. Remember that your connection with your web designer will most likely continue as long as your company, so make an informed decision! At Lighlink Solution we understand and have earned the reputation of being a renowned web design solution. We have studied each element of web design, and every web design component that is guaranteed to bring in the best returns.