With the turn of the century nearly every Tiles manufacturer had realised the importance of owning a tiles website. But while everybody knew what their business needed, not everybody figured how to do it right. Most Ceramic tiles brands have a website, but not all tiles websites are designed to attract maximum traffic. A website has to be built and created in a way that can influence online in order to attract a target audience and engage them and eventually convert those leads and make them buy your ceramic tiles products.
Initially, a user does not need much time to evaluate your tiles website, in fact in a matter of 3 seconds the battle could be won or lost, if you cannot leave an impact, you just go away and never make a comeback. For a smaller tiles company the need for this is much more vital than an already established brand, you must ensure that simple web design mistakes do not hinder your desired expectations in a big way.
It has been discussed over and over for what are the things you need to do to improve the performance, but we need to also address the things which are a complete no no! Hence, we have listed 10 Worst Mistakes In Your Ceramic Tiles Website That is Holding You Back, in order to prevent them and to sail smoothly through the future.
10 Worst Mistakes In Your Ceramic Tiles Website
No SSL Certification
A website not secure for users and search engines is a red flag thus. Search engines are pushing you to limit your view if your website isn't safe. If you still have URLs that start with http rather than https in your web page, verify the SSL certificate. For a better user experience, a website must ensure that the users feel safe while on their page, an SSL certificate ensures that the site is secure and will encourage the visitors to browse through your digital catalogue of various tiles and stones and click on Call-to-Action links or share their information without hesitation. It will go as long as to encourage the customers to perform a transaction, if you happen to give that option too. Make sure you solve all your site security problems so that SEO ranking criteria are not missing.
Not Mobile Friendly
A Tiles website which is not configured for Mobile view loses out on many prospective customers. This is one of the most common mistakes for Tiles business owners. During the web development phase itself it is important that design is mobile friendly. A user is more likely to engage through mobile than a desktop version of your ceramic tiles website, and thus has a better conversion rate.
Slow Page Load Speed
The generation has evolved and so has their expectations with the websites too, people generally do not even stay at the website if its loading speed is more than 3 seconds. Hence, it should be ensured that the loading speed of your webpage is lesser for better engagement.
Some of the most common mistakes during web development or execution of a tiles website is overloading it with graphics, or the quality of it. Though it remains that it’s a visual platform, a clutter of unnecessary graphics all over the website will lead to losing more customers than earning them. The general user wishes to have easy on the eye, informative duration at your website rather than having to skip graphics after graphics.
No Ease of Navigation
A website dedicated to Ceramic tiles needs to be more convenient in its experience. Often designers get this thing wrong and get to a situation where a user would have to go through a whole bunch of useless information or pages to get to what they are really looking for. Thus, better navigation eases the user's experience on your ceramic tiles website. They can navigate to a desired page or product without any fuss.
Having links to open in New Browser
This is a carnal mistake to avoid if you wish to not have a negative experience for users. It welcomes a user to leave your website altogether. Not only does navigating to a new tab or browser a hassle (particularly on a mobile device) with several browser windows on one occasion and they eat up bandwidth—which may slow down a device and fundamentally ruin users' online experience.
Lack of General Information
A large number visitors will judge a website by its lack of information regarding their products. In this case, if your tiles website doesn’t have relevant information about your brand and products and also a difficult to locate contact details, that is a bad sign for the user. Therefore, it is essential to have all the necessary details and easier to spot locations on your tile website.
No Proper Headlines and Tags
Elements such as Heading and Subheading goes a long way in establishing a good search engine score for your website. However, when it is overlooked the search engine bots find it difficult to scan your webpage and curate your links on the top of the list. So, it is important to have suitable header tags to discover and classify your content on the search results page for search engines.
One of the major mistakes in your tiles web site is to have a non-responsive page, or tags, or tabs which do not respond on the page. It does not give a very professional impression about the brand. Thus, web developers should always take note of this and should work to remove them altogether or to get them working.
Bad Colour Scheme
Choosing inadequate colour and contrast is also one of the biggest errors, even in the best designs this is repulsive. For instance, for a light colour background a medium to light coloured text is totally useless. Make sure you have a sufficient difference between text colour and backdrop colour on your ceramic website.
You will definitely build a reputation for your Ceramic Tiles business, attract new consumers and develop customer connections when you avoid these website design mistakes. These mistakes if not tended to will always hold you back and the desired output of the ceramic tiles website is not met. Therefore, it it necessary that you should always recruit a competent website design service, such as the Lightlink Solutions with a proven successful work record especially for the wall and flooring Tiles industry.
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