Business during Covid-19
The year 2020 changed the world in more than one way. The volatility associated with corona virus has affected almost every business and the online website market for Tiles industry and how it conducted business was not any different. So, how has the SEO metrics or the Website performances been affected by the coronavirus? Answers lie in SEOs monitoring where one can view the website data in circumstances like these to satisfy consumer requirements. Nearly every SEO's expression today is a result directly reflected by human behavior, and it has had a distinctive effect on the tiles industry.
Indian Online Website Market For Tiles Industry During Covid-19
Like with every other business in 2020, the first quarter where the effect of the virus was still in its early stages the market did not show much variation than the previous years. It was during the second quarter when the whole world had gone into shutdown and which affected all. By the third quarter Tiles industry like any other business had learned to get adjusted to the new situation. And resultant was a gleeful fourth quarter for the Indian tiles market. The export of tiles from India saw a respectable boost during the fourth quarter of FY20. Exports from India accounted for about 20% of its whole production. So, what changed the scenario? What factors affected the pickup of the much downward graph? Along with other favorable factors it was the online platforms which played a major role in this.
In this write-up, we will discuss How COVID-19 has changed the Online Website Market for Tiles industry?!
1. Scope Realized for an Online Platform Of Tiles Business
With most of the world in literal shutdown, the players who had a virtual presence at least could conduct their business partly up until closing deals. Most of the business irrespective of the scale of the business be its small or big business where quick to identify the importance of an Online platform, and it wasn’t late before Tiles industry and its many players in India, especially from Morbi realized the scope of having their business online via a dedicated website for their Ceramic Tiles products. The presence confirmed that they no longer needed to have a physical store working for them and can totally rely on their website for the same.
The number of tiles manufacturers owning a website for their tiles business and related products has raised leaps and bounds in the past year. And with the growing popularity of the website and its effectiveness, it is only a matter of time when all of the Tiles business is conducted on the dedicated online portals.
2. Business Continuity For Tiles Industry
The online marketplace of Tiles has grown thus in the past years with dedicated websites and apps like Tileswale which solely targeted the tiles business. The online presence of many brands ensured that the business continued throughout the full period of the nationwide lockdowns while still maintaining and controlling the pandemic protocols. A website is a digital document of all the business conducted, the products offers and the different services given over and above, the same was used in a very sensible manner by different tile manufacturers who had an online tile store or showroom open 24/7.
As compared to a tiles business that had an online presence to that with a company which did not have an online presence, the post lockdown period was fruitful for the former as they were already done with most of the deal closing during lockdown.
3. Website Traffic Trend For Tiles Industry
It wasn’t an all good start for all the websites during the pandemics initial phase, many companies witnessed traffic on their websites decrease, as you may expect. The average traffic on most websites decreased by 9% during the pandemic. However, In actual fact, 30% of companies have seen an average increase in website traffic of +29%. Companies which adopted an aggressive approach to thinking leadership — publishing pandemic related contents and where regularly updating their website — saw traffic increase, as opposed to businesses which were not proactively working towards updating their website and thus their traffic decreased.
4. A More Reliable Online Website Advertisement Portal
One of the major factors which had an effect during the lockdown situation was limitation of advertisement or publicity. For smaller tiles business which did not have the budget for a full scale print or electronic publicity, having a website presence was crucial as it ensured that the customers, both existing and potential, were never left out without the information of a new deals and offers, a new trend or any special brand call.
Apart from being an effective push for the brand name, an online directory of the tiles also served as being cost effective. It had a lasting and efficient mechanism to publicize and advertise the brand and the products on not just the company website but all through social media.
5. Understanding Future Of Online Website/Store For Tiles Industry
While forced, the manufacturers and the brands still accepted it naturally that the website or an online store is the way to the future. It did take long for the brands to identify that this may be how the business is conducted in the future.
Thus, it was only a matter of time when more number of companies joined the bandwagon and the existing websites for ceramic tiles had pushed their game further.
The Covid-19 pandemic had affected all life as we know it, but everything and everyone has eventually learnt to thrive around it. The Online website market for Tile industry may not have had a growing and thriving past year in 2020 as they would have hoped for, but with their new knowledge of the situation, they are better prepared to tackle the situation in case any such scenario is presented again. And it’s safe to say that with new services provided by names like the Lightlink Solution who have deep knowledge of SEOs and regular market trend monitoring have come up in ranks to serve the Tiles industry with their Online Website needs, truly complete website solutions.